Kumon 2008
Kumon
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agency:collective collaborates with Wieden+Kennedy Tokyo for the second consecutive year to create the look and feel for the international 50th Anniversary Kumon Campaign. A thought-provoking cadence was constructed with each typographic exercise to suggest thinking, challenge and solution. Hand-drawn children’s drawings and writing from Kumon worksheets were painstakingly recreated to help preserve the Kumon brand. The 2008 campaign consists of two high definition spots – a 30-second spot and a 4-minute film.