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Clear Channel: Erockster


 Identity
agency:collective was approached by Clear Channel to create an identity for erockster.com, a hip new radio station and social network that streams music selections generated by listeners' online votes. The project encompassed a full campaign launch airing during this year's 2008 Coachella concert in Palm Springs California.
Rainbow Six Vegas 2


 TV Commercial
agency:collective directs Tom Clancy's Rainbow Six Vegas 2 global commercial for Ubisoft which premieres during March Madness. CG characters, design, and live action seamlessly integrate to create a stylized and visual rush through a vegas extravaganza. Intricately choreographed shots allowed the team of 3D compositors and animators to create environments which mimick the patterns of playing cards and take the audience through this seductive vegas esthetic. a:c is one of the first design studios to execute match-move composites using the Red Camera, and this spot is sure to kick up the adrenaline.

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Kumon 2008


 50th Anniversary
San Francisco-based agency:collective collaborates with Wieden+Kennedy Tokyo for this year's 2008 Kumon Campaign, helping celebrate its 50th Anniversary. agency:collective constructed a thought-provoking cadence with each typographic exercise to emphasize thinking, challenge and solution. This year also included child-like drawings that animated and integrated into the HD spots.

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Penn Vet


 Interactive Kiosk
a:c develops an interactive touch-screen kiosk for the Veterinary School at the University of Pennsylvania which welcomes visitors and staff, informs them on current affairs, and guides them through the premises.

The installation is designed to adapt to different contents and formats which automatically update by pulling information from the school's website and intranet.
Tokyo.Ten


 Mr. Tokyo
agency:collective creates a playful narrative for Tokyo.Ten, a 120-page book celebrating Wieden+Kennedy Tokyo Lab's 5th year anniversary. Five snapshots of iconic San Francisco follow Mr. Tokyo, an anthropomorphic character whose goal is to capture the international orange color of the Golden Gate Bridge. On his journey through the city, Mr. Tokyo emanates colorful graphics that fuse with his surroundings, representing the universal impact and sprawling reach of Japanese culture.
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NHK Historical Beats


 Show Package
This show package taps into the history of electronics that flow to the beat along a stylized timeline, including: stereos, speakers, ancient stringed instruments, modern mp3 players and beat pads. Reduced to simple, uniform shapes and line-weight, the instruments are reminiscent in detail to traditional typography. Each instrument reacts explicitly with moving knobs, plucking strings, and pulsing color synchronized with the beats and melody of Hifana's "Strip Grind."

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We Design 2007


 2007 Studio Book
agency:collective 07
we design book out now

184 pages of process and design works by boutique design studio agency:collective.

Included are projects and process for: Winter Time/Yo Gabba Gabba, Zune-Arts, MIT's CCRR, PG&E, Bugaboo, Chef Morimoto, Kumon, and many more.

ORDER NOW ONLINE:
International:
$50.00
Domestic:
$35.00
Price Includes shipping.
Yo Gabba Gabba


 Christmas
agency:collective was asked to create an interstitial spot for the hottest kids show on television - Yo Gabba Gabba! Airing in December, the 3d animation utilizes a stop-motion quality—all painstakingly key-framed by hand. Christmas Time is a story about a little boy who lives inside a gingerbread house. a:c was responsible for story and character development, production, animation, and design.

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Hotwire Holiday


 Red World
Hotwire.com came to agency:collective to help expand their "Red World" brand campaign through to the holidays. This four-color trifold piece takes some of their most popular destinations and seamlessly threads them through the folded card. Notes of interest include the palm trees with holiday lights, the melting snowmen through each city, as well as the surfers avoiding sharks in Hawaii.
HP


 Gwen Stefani For You
agency:collective was asked by Goodby, Silverstein & Partners to design this 36-page, hardbound book for Gwen Stefani's Sweet Escape Tour. The unique book allows you to upload your own images and captions to create a one-of-a-kind souvenir, all online! a:c invited a variety of designers and illustrators to help in this truly captivating piece.
Gap


 Celebrating 10 Years
agency:collective created a visual history of Gap which comes alive in this celebration of 10 years of Gap Online. a:c created a series of online advertisements drawing consumers to the Gap Homepage.
THX


 The World of THX
The world's leading film experts asked agency:collective to develop a world which encompassed their entire line of services, technologies, and products. a:c created a two-minute HD animation complete with THX certified 5.1 surround sound to knock the socks off the world.

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Bernard Maybeck Foundation


 Maybeck Font
agency:collective's Elisabeth Prescott was asked to revive a typeface found on the 1899 year old house desiged by architect Bernard Maybeck. The challenge was to revive the typography from its original hand drawn details but create a typeface which could withstand the soft limestone it was to be housed within for years to come. The typeface is now for use among other Maybeck architectural revivals.
petiteMonster


 Branding
An identity for petiteMonster, a film and television development company in Los Angeles/New York. The project includes the logo, based on an existing mark, logotype, letterhead, business card, and envelopes. The iconic three-hole-punch used in screenplays, traditionally secured with brass brads, makes a subtle appearance throughout the elements.
NHK Big Bang


 Big Bang Show Package
In this abstract show opener for Music Japan, playful elements represent different genres of music going through what you might call a ‘Big Bang.’ Through each phase of the piece elements seamlessly blend and mix, building upon each iteration, to convey the growth, the spontaneity, and the diversity of the music in Japan.

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PG&E Come Look Forward


 Come Look Forward
agency:collective created a spot for PG&E in collaboration with San Francisco-based advertising agency Venables Bell & Partners. This spot helps educate the public about PG&E’s efforts towards a greener environment. In the animation, still images come alive in moments of subtle animation, helping bring across the typographic message.

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Kumon


 Kumon Campaign
agency:collective worked with Wieden+Kennedy Tokyo to launch an on-air campaign for Kumon, an after-school learning program that helps children master the basics of math and reading. We created animations of writing and arithmetic exercises that merge seamlessly with scenes of hard-working schoolchildren. We shot on location in four schools in Japan, directing the integration of live action and graphic animation. This campaign consists of three 30-second, eight 15-second, and a four minute long-format television spot.

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MIT CCRR


 CCRR Branding
agency:collective developed a new identity and website for the Committee on Campus Race Relations at MIT, created in 1994 to foster communication and diversity in the MIT community. The CCRR logomark represents both a talk bubble and a magnifying glass, suggesting two aims of the committee: engaging in meaningful dialogue and looking more closely at ourselves. The site showcases the voices of faculty, staff, and students on their viewpoints on issues of race.
Zune Arts


 A little Bit You, A little Bit Me
What happens when two worlds collide? This video animation created for the launch of the Microsoft Zune player features a ninja battle between two iconic characters, a cube and a sphere. They find that by combining forces they can reach new heights. See the video at www.zune-arts.net.

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Nike Premium Performance


 Mirror Image
In this piece, you “run” online (or in the installation space) through an abstract graphic environment inspired by the motions of running and the parts of the Nike Shox shoe. On your one minute journey, you move through the stages of an actual run. As part of this campaign, we developed an online experience, an interactive exhibit where visitors can run on a Shox platform, and a print advertisement.

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NHK Tokyo Now


 Tokyo Now
In a one-minute show opener for Tokyo Now, Tokyo buildings and street scenes morph and fuse through a variety of 2D and 3D graphic styles. This episode of the program, broadcast on the Japanese public television network NHK, focuses on three keywords: connect, combine, and create.

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Bugaboo


 Walking Map
In this walking map of New York City for Bugaboo strollers, the regular grid of streets and Central Park are exploded. The map brings nondescript buildings together with color, depth, and information to form an asymmetrical design to guide you through the city.
Deviation Through Narrative


 Book
Self-published book chronicling research and projects dealing with design and narrative from 2003 to 2005. Order yourself a copy at http://www.standardbaggage.com.
Palimpsest


 Literary Magazine
To develop the Yale School of Art’s literary magazine Palimpsest, we formed a collaborative team of editors, programmers, and graphic designers to challenge the question of interpretation. This team, termed Otto (short for automatic), created an experimental publication that explored the relationship between computationally-based design and editorial control.
Nike Presto Campaign


 In-Store Billboards
These towering 22-foot, in-store billboards, created for Niketown Tokyo, fuse the iconic work of three well-known graffiti artists. Each of the artists’ visual styles was merged with photographs of harsh, geometric downtown Tokyo to form a new dimensional look and feel for the retail space.
Visual Time


 Cellphone Application
This mobile technology application allows the user to log and visualize different types of times: regular, cinematic, literary. When a user logs an event in any time-based medium, the application interprets the data graphically. Each hour of the day is assigned a form as well as a color correlating to the average color of the sky at a certain hour, laying a foundation for the visual form. For smaller increments, the hour is broken into quarters; each fifteen-minute time segment is assigned an opposing color to represent this smaller time value.
Black Eyed Peas


 Hey Mama
The storyboards and award-nominated music video for the Black Eyed Peas.

Created in collaboration with Rainbows + Vampires.

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Museum of Modern Art


 Paperless Lobby
An autonomous information system for nine HD displays in the lobby of the new MoMA in Manhattan. The client asked for a solution for a paperless lobby that would pull from the museum’s massive library of images. We developed a custom application marrying images based on predetermined tags and variable inputs such as sound or time of day. Visitors are presented with a unique display of ever-changing content.

Created in collaboration with Imaginary Forces
Vh1 Top 50 Hip-Hop Artists


 Show Package
A DJ’s collection of neon-colored records represents the driving force behind this show package, a reference to the massive influence of sampling in hip hop music. In this package, the DJ’s mixer becomes the connecting device to lead the show into and out of commercials.

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Holland Mail


 Typeface
A custom font inspired by the mail boxes in Holland.
Container Steganography


 Typeface
In this experimental typeface, a larger typographic message can carry more detailed messages that can only be interpreted by a mobile device. The larger letterforms are made up of internal shapes which are readable through the cellphone camera. The mobile device translates these component shapes into a typographic message that shows up on the LED screen. In this way bits can be embedded into bits infinitely.
Cameras That Feel


 Studio-initiated Project
Twenty-five disposable cameras were labelled with an emotion and sent to 25 participants. Each took a photo of that described feeling (such as “jealous”) then passed the camera to someone who made them feel that emotion, and the next participant continued the cycle. Postcards were returned to us at each step, describing the present and future custodian of each camera. The film as yet undeveloped, we keep these cameras as representations of a wide range of human emotion, captured and stored in an analog format.
Sony Walkman


 One With Music
This endtag visualizes the resolution of the Sony Walkman logo at the end of a series of spots. The piece suggests that when you are using a Walkman, you become part of a multi-modal collective, one with the music and environment.
Tomy


 Next Generation
An endtag for the Japanese toy maker to show the journey into the next generation of toys. By using thin lines and solid blocks that converge and form their mark, we bring together the past with the present and suggest a feeling of wonder and excitement about what the future may hold.

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Nokia N-Gage


 Adrenaline
In this startup animation for the N-Gage gaming phone, the pulse of the heart represents the physicality of the user engaged in intense gameplay. The graphic forms speed and blur, excite, bend, and rupture, suggesting the adrenaline pumping through the body of the gamer.

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Vh1


 Mo’ Vh1
The architecture of Brooklyn serves as the backdrop for this late-night Vh1 program featuring R&B and smooth jazz. We travel through the borough and come across a breakdancer, showing his moves on a flat of cardboard. Different types of playful movement suggest the multiple forms of music for this late-night package.

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